What is a movie star?
By Kerel “Cali” Cain
What makes a movie star a movie star? Most fans think that it’s something as vague as staring in a movie but there is more to the criteria. A movie star is bigger than the movie they are in, which eliminates any actor that is made the face of a franchise; or a property already known in pop culture. These types of movies, Spiderman, Harry Potter and Green Lantern, are bigger than the actor that stars/leads the movie. These pop culture titles can be rebooted are made into sequels without fans arguing over the title character. If fans do argue its for the sake of the pop culture character portrayed and not the actor portraying them (Ben Affleck in Batman). Pop culture characters, titles or franchises have built-in fan bases that studios can expect on a certain profit from. When known actors are chosen for these roles it is mainly for the marketing of the film with appearances on late night TV shows; their lack of movie stardom also makes them relatively cheap compared to a true movie star. Ryan Reynolds as Green Lantern is cheaper than Will Smith and Mark Ruffalo as the Hulk is cheaper than Ed Norton (even though Ed Norton is not a movie star).
A true movie star also doesn’t need another properties fan base to propel a profit because they have their own fan base; however, fan bases are only a small part of the equation. Taylor Lautner proved this when he couldn’t get enough of his Twilight fans to make his movie Abduction a success. If you didn’t know who Taylor Lautner was would I have to tell you he was in Twilight for you to know who he is? For a movie star connections to their work aren’t necessary because they are the brand.
Movie stars transcend their fan base because no fan base is enough to bring big returns on a big budget movie. They count on their name (brand) to appeal to large audiences that are comfortable buying their product; similar to grocery shoppers buying Pepsi or Coke over Sam’s Cola. Bringing a return on one’s investment also doesn’t make a movie star or else over 50 percent of Hollywood would be movie stars. Even if you bring in a return in the majority of your movies that doesn’t make you a movie star; allow me to explain, but first ask yourself this question: is Ice Cube a movie star? He has brought returns in almost all of his movies. In the 16 movies he has been the lead or co-star in only four haven’t made a profit. 9 of out of 16 have more than tripled their investment; however Ice Cube stars in movies that have 10 million to 15 million dollar budgets and they only make about 20 to 50 million dollars in profit. He’s known for his Friday movies which never cost more than 10 million to make and they make about 30 million dollars in profit. He’s only been the lead in one movie that cost over 50 million, XXX: State of the Union, which was a flop, barely making back its budget. The label of a movie star is more than staring in a movie, making a profit and being a brand it is also about competition. Competing in the summer (the time or year where most big budget movies are put out) against pop culture titles that bring in big returns like Tom Cruises Oblivion. Even if you’re not competing in the summer the ability to get a big budget (or small budget) for your movie and bringing back big returns majorly defines a movie star.
The criteria of a movie star are three things: Can you headline a movie that’s not tied to popular culture? Can you bring in 100 million dollars in profit consistently, and do you have the ability to repeat these returns more than five times in an eight movie stretch.
(DVD sales don’t count into what makes a move star it’s purely box off numbers or else the Oslen twins would be movie stars along with Bill Nye the science guy).
Big budgets with big returns is a major factor in determining a movie star because big budgets means that Hollywood insiders view you as a movie star that can bring back big returns. Big returns mean revisits to the theater and world wide appeal. Jonah Hill once said in an interview that he was humbled by his celebrity status when visiting oversees because no one recognized him or even heard of him. That’s because Jonah Hill is not a movie star, along with his celebrity pal James Franco. Jonah’s last hit movie was This Is the End an ensemble movie. 21 Jump Street was a hit, but was already established in pop culture. Jonah’s next big hit was Moneyball, a great movie with a great performance, but he was opposite Brad Pitt (a movie star) so how much was he a part of the success?. All his other movies that he’s lead either didn’t return a profit or barely made over 10 million (I don’t count animated movies for any actor as proof of movie stardom). His only true hit movies were Superbad which he co-stared with Michael Cera an actor as famous as him at the time and Get him to the Greek, back when Russell Brand was still relevant (the trailers with P. Diddy also help).
Franco has never been in a big movie that has had a big return unless its a reboot, has Spiderman in the title or costars Seth Rogan (the closer of the three at becoming a movie star).
General audiences mix acting ability with movie stardom and that’s wrong. Everyone agrees that Daniel-Day Lewis is probably the greatest actor of his generation but he’s not a movie star. He’s been in four movies that made a profit. Four. One was tied to pop culture and had a director with a brand, Lincoln. The other one starred Leonardo Dicaprio; a true movie star.
If I wanted to make 100 million dollars in the movie business there are only five bona fide movie stars I would bet on Cruise, Smith, Denzel, Depp, Sandler and DiCaprio. Depp is arguably the most controversial name on this list, but remember two things: he made the Pirates franchise it didn’t make him and his international appeal is underrated. All of his movies in the last 10 years make money overseas even when they don’t domestically. Sandler on the surface looks controversial but he makes 50 million to 80 million dollar comedies. Comedies. That bring back over 100 million dollars consistently even when critics hate his movies.
Denzel, Smith and DiCaprio enough said. Smith last movie, After Earth is considered a flop and it still made over 100 million. That’s a movie star. Hell, the last movie Will Smith was in that didn’t make a profit was Ali, which he got an Oscar nomination for. Leo almost a certain 100 million dollar return unless it’s an independent studio; see J Edgar or Revolutionary Road two movies with modest returns. Denzel, a movie star, but he would be the last person I give 100 million to in the category of movie stars. 1998’s He Got Game was the last movie he did that didn’t earn money; however every movie since then has earn a profit and only two of those movies weren’t original scripts but remakes of obscure movies. 8 out of 20 made over 100 million but unlike any other movie star he doesn’t do sequels or movies tied to pop culture. Similar to Sandler, Denzel is the movie and relies on his brand alone. Cruise is the second biggest movie star behind Smith having a few movies in the last decade that didn’t earn over 100 million (Rock of ages, Lions for lambs) but he, more so than any other actor consistently triples 100 million dollar budgets, even outside of the Mission Impossible franchise.
Ultimately, what makes a movie star is based on perspective. Generally audiences don’t recognize the differences between a movie star, a star, a great actor or a known celebrity but these differences are evident through an actor’s brand and their movies being a part of pop culture even though the movie didn’t come from pop culture. Identifying a movie star is a vague criteria and even if you disagree with my criteria one should be able to identify that there is a difference between a star in movies and a movie star.